This week we focused on advanced methods of developing our site’s mental model. The result will be a mental model your visitors can easily connect with, and that let’s them achieve their goals without navigation or functional design getting in the way.
Topics Covered In Class: Using Advanced Methods in Developing a Mental Model
- Workflow Diagrams
- Mind Maps
- Bubble Maps
- Feature Value Matrix
Bubble maps have the benefit of being able to assign importance (size of the bubble), grouping (color of the bubble) and relationship (distance between bubbles). Like mind mapping, this exercise forces you to group content into logical buckets within buckets.
A feature value matrix weights the importance of each feature of your site according to each persona’s goals.
How to Choose Between Different Styles of Thinking Maps